Bravo wants to sell you stuff

If you thought the product placement on Bravo was bad, it’s about to get a lot worse. LA Times reports that along with their new slogan (from “Watch What Happens” to “By Bravo”) the network will attempt to become a retailer. First stop, NYC Prep, which will feature co-branded bags with the handbag company ‘Kooba’.

This is a natural progression for Bravo and you can see how they’ve been slowly testing it out in the past few months with promotions like the Quaker Oats Challenge on Top Chef and by selling the winning Fashion Show designs on the Bravo website.

After Bravo’s rebranding later this month, will you be buying from Bravo? Leave your comments and let me know what you think you’ll do.


~ by bravotvfan on June 12, 2009.

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